A short walk is more effective in coming up with an idea than pouring all the coffee in the world down your gullet.
No amount of money, and no small amount of time, can buy taste.
Good interface design is as transparent as possible, because I don’t want to have to think about it. I just want to write, or do whatever else I’m doing, and not have to think about whatever I’m doing it on.
Your serial numbers can no longer be tiny, your error messages can no longer be short, your warnings can no longer be in ALL CAPS.
I keep working until the actors push me out of the way. Because it’s permanent. You have to take care of them and love them and not ignore them - be there every minute you can, while they’re being built and shot. Because that is their life and they will be on film forever.
It’s not just what it looks like and feels like. Design is how it works.
It’s about your ability to describe problems and your ability to show how it is that a design that you did worked. And if you can show the reasoning and the different relationships between the elements, then you can show that you really know something.
Great design does not come from great processes; it comes from great designers.